SEO Packages - Corporate

Search Engine Optimisation Packages - Overview

Below is an overview of the Search Engine Optimization services we offer to Corporate-sized clients:

SEO Service	SEO Package
1. Project Setup
Keyword Research and Selection
Initial Keyword Campaign	10	15	20
Initial Website Analysis
Competitive Analysis
Baseline SEO Ranking Report
2. On-Site Optimization
W3C Validation of HTML website
Check server header information
Titles tags Generation
Meta tags Optimization
ALT tags Optimization
Hyperlink Optimization
Tag optimization
Create/Edit robots.txt file
Check .htacess file
Website Sitemap Generation
Create And Submit XML Sitemap
Google Website Verification file
Yahoo Website Verification file
Bing Website Verification file
Check internal linking structure
Check keyword density
Make dynamic pages search engine friendly
Google Analytics statistical reporting
On-Site Optimization Service Report
3. Off-Site Optimization (Monthly)	.	.	.
Link popularity Analysis
Directory Submissions
Social Bookmarking
One way and reciprocal linking
Blog commenting
Google base submission (e Commerce site)
Press Release
Landing Pages & Targeted Keyword Articles	10	15	20
Unique keyword-targeted article syndicated on 30+ topic-relevant sites with 3 x anchor text links each	3	5	10
4. Reporting	.	.	.
Post Setup SEO Ranking Report
Project Setup	$3,950	$5,950	$7,950
Ongoing (monthly)	See our SEO Plans

contact us to request an SEO Package

SEO Methodology

1. Project Setup

The first important decision required for the search engine optimization process is choosing the right keywords and keywords phrases to optimize and rank your website highly for.

For every keyword you want your website to rank highly for, there is an associated cost, so you will want to select only the keywords that will give you the best return on that investment.

Things to consider include:

• The overall search volume for that term (it's no good ranking for a keyword or phrase that no one is searching for),
• The level of competition for that term (the less competing pages there are … the easier it is to get higher rankings. In addition, some websites are better optimized than others and become harder to compete with),
• The level of "commercial intent" from the typical searcher using this term (it's better to rank for a term that results in sales).

We utilize sophisticated keyword research and analysis tools to create your initial keyword list, as well as a number of different data sources that can help narrow the field down.

Once we have compiled a list of keywords, we then pick the keywords to start our initial SEO campaign with. Using this initial list of keywords, we then begin researching your website and the competition. We query the major search engines and produce a report of the top ranked pages for these keywords. Your campaign keywords and the top results are reported for each engine, combined and sorted by what pages appear most often.

Next, we analyze the top-ranked web pages in your target market for their keyword usage and optimization. We create a profile of those pages - a footprint of what the search engines are rewarding.

We then analyze all of the above information to produce a baseline SEO ranking report and a plan of action for your website.

2. On-Site Optimization

Once your project has been set up, we analyze your website environment and page construction. We perform a thorough analysis of your web pages to identify anything that needs to be changed, removed or added to your pages.

We then provide you with a report outlining our findings and recommendations, and advise you on how to best proceed with our recommendations.

3. Off-Site Optimization

After choosing the keyword targets for your initial campaign, our process then focuses on creating quality links from a number of different sources.

We focus each campaign on the number of keywords specified in your package (10, 15, or 20) and on building links to your site using these keywords.

The links we build for your site come from a number of quality sources that get spidered by search engines and everything is done by humans. Depending on the strategies we choose to use for your particular business, links may come from sources such as ...

• Press release - We create a press release about your business and syndicate it to dozens of news and media outlets online
• Blog posts - If your package includes a blog, we will create blog posts and add these to your blog to continue driving organic search traffic to your sites (see "Web Marketing" section below for more details)
• Forum postings done by hand – Forum posts are made by humans on related web forums where links can be placed in the body of the message or the signature.
• Blog comments done by hand – Blog comments posted on other people’s blogs where links can be placed in the comments directly, or the signature.
• Directory submissions done by hand – We have our own select list of directories that are free to post to, and that have resulted in influencing search engine rankings.
• Yahoo Answers – Questions and answers are posted here, by hand. These allow links to the site through a resource section. For each answer we post, we also obtain a “vote” for it to be the best answer.
• Social Bookmarking – Social bookmarking using popular sites like Digg, Squidoo, Twitter, YouTube, Gather, Hubpages, Metacafe, Scribd, Stumbleupon and others. We get other people to bookmark your site resulting in links.
• Article Marketing – We get articles written and edited professionally, then submitted using our proprietary tool and process, which results in many backlinks with no duplicate content penalty.
• High PR link - Direct text link from a page with Google page rank 4 or higher.
• Facebook "likes" - We will seek out real Facebook users who are genuinely interested in linking your content and sharing it with their friends.

As the SEO work begins to yield results, we will gather data from various sources about your website to drill deeper into new linking opportunities.

Once the initial project has been completed, we suggest you consider implementing an ongoing SEO service by choosing one of our SEO Plans. This will allow us to continue monitoring your SEO rankings, as well as perform detailed analysis of your competitors for each keyword target on a regular basis, allowing us to identify new link targets that can be pursued. For example, we may discover that 6 of your top 10 competing sites are members of the Yahoo Directory (which is often the case). If this was so, we would then recommend you agree to purchase a Yahoo directory listing (this is a paid directory and the fee Yahoo charges is not included in our service).

We may also uncover a new niche site (e.g. a real estate agent's directory for a real estate client) that seems to have links in common with many of your top competitor sites. We would then put a plan together to try and obtain those kinds of links as well.

If your site is an e-commerce site, we will also upload your product feeds to Google, for increased online exposure.

4. Reporting

Once your campaign is active, we will provide you with a Post Setup Project Report after 90 days, detailing your SEO Ranking and SEO Analysis. This will allow you to compare the results before and after we perform your SEO work.

 Web Marketing

In addition to the SEO package, we recommend you consider implementing a company or corporate blog into your site's marketing strategy. We configure blogs in a special way that gives your company an integrated, powerful and proactive web marketing tool.

Company Blog

We will install a WordPress blog that integrates completely with your company's website. Our unique blog configuration includes an automatic notification system that immediately alerts major search engines and social networks as soon as you publish new content and drives new traffic to your blog!

We also optimize your blog for SEO and then maintain it each month, by keeping the software and plugins updated to their latest versions, and all files and data backed up and stored in a secure remote location in case anything happens and you need to restore or reinstall your blog.

For more details about our blog services, please go here:

• Blog installation services 
• Blog management services 

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