Learn about Behavioral Economics with iMinds insightful audio knowledge series.

According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to buy something, the rational consumer will evaluate all the possible alternatives before making a purchase, having already conducted research on the state of the market. They would not buy something on the spur of the moment, or on the recommendation of a friend. Nor would a rational consumer be unduly influenced by advertising or a brand name in making purchasing decisions. This explanation of human behavior is known as the rational agent model. Sound realistic?

Perfect to listen to while commuting, exercising, shopping or cleaning the house.. iMinds brings knowledge to your MP3 with 8 minute information segments to whet your mental appetite and broaden your mind.