"Gerber loves to exhort people to develop powerful visions for their companies." —Fortune

In this compact disc edition of the totally revised underground bestseller The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business— from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed— and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

MICHAEL E. GERBER is the Founder and Chairman of E-Myth Worldwide, where he originated his own unique form of small business reengineering processes on behalf of his more than 25, 000 small business clients.

This is a must 'listen' for all small business owners.

We have an online business (two actually) and we feel as if we have finally have reached a point where we can excel and succeed in ways never before thought possible. Michael opens your eyes, clears the haze over your perception and shows you the truth. Success is all about systems. Well done. Brilliant.

I have finally found the audio book that has allowed me to pinpoint where I am going wrong, and how to change my organization. This book is utterly convincing and motivating. It reveals the secret for all to know how and why the the "cash cow" franchises are so successful, and how we can all use those ideas ourselves.