SEO Packages - Small Business

Search Engine Optimisation Packages - Overview

Below is an overview of the Search Engine Optimization services we offer to small business clients:

SEO Service	SEO Package
Web Marketing Services
Google Local Search
Blog with SEO & Social Media Automation
1. Project Setup
Keyword Research and Selection
Initial Keyword Campaign (2-3 word keyphrase, eg "corporate travel")		1	1
Initial Keyword Campaign (3-5 word keyphrase, eg "corporate group travel")	1	1	2
Initial Website Analysis
Competitive Analysis
Baseline SEO Ranking Report
2. On-Site Optimization
W3C Validation of HTML website
Check server header information
Titles tags Generation
Meta tags Optimization
ALT tags Optimization
Hyperlink Optimization
Tag optimization
Create/Edit robots.txt file
Check .htacess file
Website Sitemap Generation
Create And Submit XML Sitemap
Google Website Verification file
Yahoo Website Verification file
Bing Website Verification file
Check internal linking structure
Check keyword density
Make dynamic pages search engine friendly
Google Analytics statistical reporting
On-Site Optimization Service Report
3. Off-Site Optimization (Monthly)	.	.	.
Link popularity Analysis
Google local search submission
Directory Submissions
Social Bookmarking
One way and reciprocal linking
Blog commenting
Google base submission (e Commerce site)
Press Release
Content Creation (Articles)	4	6	10
Content Creation (Blog Posts)			8
Content Distribution & Syndication
4. Reporting	.	.	.
Monthly SEO ranking report
Google analytics report (upon request)
Link report (upon request)
5. Maintenance
Blog Maintenance
SEO Analysis And Maintenance
Email & Phone Support
Project Setup	$950	$1,300	$2,400
Ongoing (monthly)	$950	$1,300	$2,400

SEO Methodology

1. Project Setup

The first important decision required for the search engine optimization process is choosing the right keywords and keywords phrases to optimize and rank your website highly for.

For every keyword you want your website to rank highly for, there is an associated cost, so you will want to select only the keywords that will give you the best return on that investment.

Things to consider include:

• The overall search volume for that term (it's no good ranking for a keyword or phrase that no one is searching for),
• The level of competition for that term (the less competing pages there are … the easier it is to get higher rankings. In addition, some websites are better optimized than others and become harder to compete with),
• The level of "commercial intent" from the typical searcher using this term (it's better to rank for a term that results in sales).

We utilize sophisticated keyword research and analysis tools to create your initial keyword list, as well as a number of different data sources that can help narrow the field down.

Once we have compiled a list of keywords, we then pick up to 3 keywords to start our initial SEO campaign with. Since keyphrases containing 2 or less words (e.g. "corporate travel") attract a much higher level of competition than keyphrases containing 3 or more words (e.g. "corporate group travel"), we target highly competitive keywords only where the SEO package also includes a "Web Marketing" component (e.g. Platinum SEO Package = 1 keyword x high level of competition, and 2 keywords x lower levels)

Using this initial list of keywords, we then begin researching your website and the competition. We query the major search engines and produce a report of the top ranked pages for these keywords. Your campaign keywords and the top results are reported for each engine, combined and sorted by what pages appear most often.

Next, we analyze the top-ranked web pages in your target market for their keyword usage and optimization. We create a profile of those pages - a footprint of what the search engines are rewarding.

We then analyze all of the above information to produce a baseline SEO ranking report and a plan of action for your website.

2. On-Site Optimization

Once your project has been set up, we analyze your website environment and page construction. We perform a thorough analysis of your web pages to identify anything that needs to be changed, removed or added to your pages.

We then provide you with a report outlining our findings and recommendations, and advise you on how to best proceed with our recommendations.

3. Off-Site Optimization

After choosing the keyword targets for your initial campaign, our process then focuses on creating quality links from a number of different sources.

We focus each campaign on between 1 - 3 keywords (1 high level of competition, and 1 - 2 lower levels). Each campaign results in approximately 90 - 120 links per month, sometimes more, especially if the approach incorporates using the blog we especially set up for you (Platinum customers only).

The links we build for your site come from a number of quality sources that get spidered by search engines and everything is done by humans. Depending on the strategies we choose to use for your particular business, links may come from sources such as ...

• Press release - We create a press release about your business and syndicate it to dozens of news and media outlets online
• Blog posts - If your package includes a blog, we will create blog posts and add these to your blog to continue driving organic search traffic to your sites (see "Web Marketing" section below for more details)
• Forum postings done by hand – Forum posts are made by humans on related web forums where links can be placed in the body of the message or the signature.
• Blog comments done by hand – Blog comments posted on other people’s blogs where links can be placed in the comments directly, or the signature.
• Directory submissions done by hand – We have our own select list of directories that are free to post to, and that have resulted in influencing search engine rankings.
• Yahoo Answers – Questions and answers are posted here, by hand. These allow links to the site through a resource section. For each answer we post, we also obtain a “vote” for it to be the best answer.
• Social Bookmarking – Social bookmarking using popular sites like Digg, Squidoo, Twitter, YouTube, Gather, Hubpages, Metacafe, Scribd, Stumbleupon and others. We get other people to bookmark your site resulting in links.
• Article Marketing – We get articles written and edited professionally, then submitted using our proprietary tool and process, which results in many backlinks with no duplicate content penalty.
• High PR link - Direct text link from a page with Google page rank 4 or higher.
• Facebook "likes" - We will seek out real Facebook users who are genuinely interested in linking your content and sharing it with their friends.

As the SEO work begins to yield results, we then use data gathered from various sources to drill deeper into new linking opportunities.

As part of our ongoing service, we also perform a detailed analysis of the top 10 competitors for each keyword target on a regular basis. This results in other link targets that we can pursue on your behalf. For example, we may discover that 6 of your top 10 competing sites are members of the Yahoo Directory (which is often the case). If this was so, we would then recommend you agree to purchase a Yahoo directory listing (this is a paid directory and the fee Yahoo charges is not included in our service).

We may also uncover a niche site (e.g. a real estate agent's directory for a real estate client) that seems to have links in common with many of the top 10 sites. We would then put a plan together to try and obtain those kinds of links as well.

If your site is an e-commerce site, we will also upload your product feeds to Google, for increased online exposure.

4. Reporting

Once your campaign is active, we will continue to monitor, analyse and maintain your SEO results. If you are a Platinum customer, we will also maintain your blog updated, back up all files and data on a regular basis, and manage your posts, making sure they are optimized and published as scheduled.

 Web Marketing

Our small business SEO packages give you the option of combining completely ethical search engine optimization services that fully comply with all the major search engine's terms and conditions, with powerful and proactive web marketing strategies that will help to build your business asset online.

Google Local Search

More customers are now searching for businesses in the local area. We set up your business so that it can be found on Google local search both online and via mobile devices.

Each month, as part of our ongoing service, we optimize, improve and grow the number of links pointing to your Google local presence to drive more search visitors.

Business Blog

We will install a WordPress blog that integrates with your website. Our unique blog configuration includes an automatic notification system that immediately alerts major search engines and social networks as soon as you publish new content and drives new traffic to your blog!

We also optimize your blog for SEO and then maintain it each month. This blog and our special configuration will become a vital element of your "Off-Site" optimization strategy.

Business Blog Installation

Your Blog Fully Installed, Expertly Configured And Completely Ready To Go!

Service includes a professional WordPress blog installation, and complete setup, configuration and optimization service:

• Pre-installation check 
• Install and set up WordPress blog on your domain  
• Install and configure over 20 essential WordPress plugins for SEO optimization, enhanced business functionality, traffic generation, web marketing integration, customer interaction, content management, blog security and more.   
• Install and configure optimized default blog theme 
• Optimize your blog for viewing on mobile devices and mobile browsers.  
• Set up visitor tracking and business data gathering system   
• Set up SEO friendly URLs 
• Set up robots.txt file 
• Configure blog .htaccess file   
• Set up "legal files" folder containing 'Privacy Statement', 'Terms Of Use' and 'Disclaimer' pages 
• Set up system for automatic notification of new content to search engines and blog directories 
• Set up system for automatic RSS feed syndication to feed directories and social networks, including Facebook and Twitter.  
• Add initial content to your blog (we'll supply you with a complete list of content you need to provide us with)  
• • Home Page  
  • About Us Page   
  • Contact Information  
  • Business Information 
  • Product / Service Categories 
  • Product / Service Descriptions 
  • Client Testimonials 
• Submit sitemap to Google for fast search engine indexing 
• Submit your blog to over 50 key directories for fast search engine indexing 
• Create blog header banner graphic (all artwork / logos must be supplied by you)           
• Create up to 3 graphic buttons and links (e.g. Contact Us, Special Offers, etc …) to your blog  
• You choose a WordPress Theme from hundreds of available themes after initial installation – we will then optimize the theme and upload it to your blog, replacing the default installation theme.  
• 1 ½ hr on-site training session (Sydney-based clients only)   
• Access to "Quick Start" training video tutorials                        
• Blog performance review after 90 days  

Business Blog Maintenance

Outsource Essential Blog Maintenance Tasks For Optimal Blog Performance And Complete Peace Of Mind!

Blog Maintenance Service includes:

• Deleting blog spam from comments  
• Upgrading WordPress software application to latest version  
• Updating WordPress plugins to their latest version  
• Performing monthly MySQL database backups (weekly backups also available if required)  
• Performing monthly backup of all WordPress blog files  
• Transfering all backup data and files to secure storage location  
• Blog maintenance report detailing services performed, upgrades log and any issues requiring attention  
• A review of your blog's performance every 90 days to measure results and suggest improvements  
• Data recovery service (if required, we will reinstall your blog files and data from last backup performed)  
• Support Helpdesk and email support     
• 2 hours per month of Tier 1 technical support included. This covers additional services required to keep blog updated and data secure, or to install and configure new plugins (if plugin configuration is not simple or straightforward we may charge an additional fee for this service) 

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IMPORTANT - PLEASE READ!

Please note that for Small Business SEO Packages, the maximum number of keyword / keyphrase targets each campaign can have after the initial campaign is 3 (1 keyword x high level of competition, and 2 keywords x lower levels).

Additional campaigns incur an additional $900 per month. We do offer Corporate SEO Packages for businesses and companies wishing to target 10 or more keywords.

Additional Costs

As mentioned earlier, for every keyword you want your website to rank highly for, there is an associated cost. A good assumption, therefore, is to allocate an additional $1,000 - $1,500 per year for other paid directories (independent of the number of campaigns pursued). This need is determined by competitive analysis of the top 10 sites for the targets. This amount ($1,000 - $1,500 p/year) is usually sufficient no matter how many campaigns you are running in parallel.

Monthly Service Fee for every 3 Keyword/phrase targets ……….……………… $900

Yearly Directory Listing Fees (payable to Directories) …………………………. $1,000 - $1,500

While no one can ever guarantee search engine ranking results, it's reasonable to predict that significant improvements in "medium" competition keyword target's rankings would show within 3 months of link building, and 6 months of link building for more competitive terms.